A federation of companies, bound by one purpose – to Rise. Inspired by this spirit, our legacy and values, our goal to always positively impact our partners, stakeholders, communities and the world at large, remains unshakeable.
Clean mobility gives you more smiles per hour- MSS encompasses all mobility businesses within Mahindra, including Mahindra Logistics Ltd, the erstwhile aftermarket sector (Mahindra First Choice Wheels Ltd) and auto mobility services, including Glyd. The Sector also leverages Mahindra’s investments in Meru, Porter, and Zoomcar, and will be a platform for collaboration and co-creation to strengthen existing businesses and incubate new sustainable mobility opportunities
Looking for a career that will mould your passion for automobiles and transform it into a high-gear platform for performance?
Mahindra First Choice Wheels (MFCW) is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the-ground” and “in-the-cloud” capabilities.
Managing Director and CEO, Mahindra & Mahindra
Dr. Anish Shah is the Managing Director and CEO of Mahindra & Mahindra Ltd. He joined Mahindra Group in 2014, as Group President (Strategy), and worked closely with all businesses on key strategic initiatives, built capabilities such as digitization & data sciences and enabled synergies across group companies.
Anish was President and CEO of GE Capital India from 2009-14, where he led the transformation of the business, including a turnaround of its SBI Card joint venture. His career at GE spanned 14 years, during which he held several leadership positions at GE Capital’s US and global units.
He has diverse experience with global businesses beyond GE. He led Bank of America's US Debit Products business, where he launched an innovative rewards program, led numerous initiatives in payment technology and worked closely with various teams across the Bank to enhance value for the customer. As a strategy consultant at Bain & Company in Boston, he worked across multiple industries, including banking, oil rigs, paper, paint, steam boilers and medical equipment.
Anish holds a Ph.D from Carnegie Mellon’s Tepper School of Business where his doctoral thesis was in the field of Corporate Governance. He also received a Masters degree from Carnegie Mellon and has a post-graduate diploma in Management from the Indian Institute of Management, Ahmedabad.
CEO & MD
Mohammed Turra has been CEO of Mahindra First Choice since April 2024.
Previously, he was the Founding Member and Business Head of Quiklyz, the Subscription Business of Mahindra Finance, a role he held from its inception until March 2024. Under his leadership, Quiklyz captured a 25% share of the vehicle leasing market and developed the largest portfolio of electric vehicles (EVs) on its leasing and subscription platform.
He joined the Mahindra Group in 2015 as Senior Vice President at the Group Strategy Office of Mahindra & Mahindra. Over the next nine years, Mohammed took up challenging assignments in areas such as growth, international expansion, capability building, and strategic projects including Electric Vehicles (EVs) and Shared Mobility. He also managed key group-wide processes including performance review, strategy and planning cycle, NPS, and innovation awards.
Before joining Mahindra Group, Mohammed was a core member of the Financial Institution practice at BCG, focusing on retail, SME, and wholesale banking. He also worked at Unilever, Alstom, and IBM in various business development and client relationship roles.
Mohammed holds an MBA from the Indian Institute of Management, Bangalore, and a degree in Electrical Engineering from the University of Jodhpur.
He is based in Mumbai where he lives with his family.
Transform the automotive landscape by making transactions simple, efficient, transparent and equitable
To be India’s largest, fastest growing, and most customer-centric auto-tech company.
• Customer Obsession • Integrity • Passionate Commitment • Innovation • Bias for Execution
• Entrepreneurial Mindset
• Digital-led Problem Solving
• Customer Obsession
• Innovation led Transformation
• Bias for Implementation
• Team Orientation
• Weaving Passion and Energy at Work
Great culture is the product of great people, strong values and diversity. We pride ourselves on creating a working atmosphere that encourages growth, embraces change, and challenges our employees.
We Rise because our people do- At MFCWL, we revere and recognize people who go beyond their call of duty and grow exponentially.
Sparking a culture of giving- We combine employees satisfaction with Social good.
Employee Social Options, or ESOPs, is a group-wide program that enables employees to volunteer for
social and environmental causes.
Health and Sanitation
Educational support
Environment protection
Caring for the homeless
Blood donation camp
From being an individual contributor to leading a team managing multiple products, it has been an incredible experience filled with challenges. I have been fortunate to have worked with some of the best minds in the industry, honing my managerial skills and business acumen in the process. The culture at MFCWL is a mix of entrepreneurship, innovation, empowerment and right values - bringing out the best in all employees. S Ananthanarayanan
Employee motivation is taken care of by recognizing individual and team efforts giving them awards like Speed, Rise and President’s award. Along the way I have also got a lot of encouragement from my seniors. I feel now it is my turn to help other people in my team “Rise”. I’m thankful from the bottom of my heart to my whole team for showing trust in me. Yadav Poonam
My journey with MFCW has been absolutely phenomenal and enriching. Right from starting as a college intern to working full time for the past 1.5 years, MFCW has been a great workplace. The people I work with are incredibly smart, talented and aggressive towards innovation. During the initial wave of COVID-19, we were anxious about both healthcare and job security. The support shown by MFCW to address these issues was commendable. Every employee and their family's health became the topmost priority for the company. Ranajay Senapati
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